Android went from zero percent of the smartphone market to owning nearly 80 percent of it. Android has arguably won the smartphone wars, but “Android winning” and “Google winning” are not necessarily the same thing. Since Android is open source, it doesn’t really “belong” to Google. Anyone is free to take it, clone the source, and create their own fork or alternate version.
As we’ve seen with the struggles of Windows Phone and Blackberry 10, app selection is everything in the mobile market, and Android’s massive install base means it has a ton of apps. If a company forks Android, the OS will already be compatible with millions of apps; a company just needs to build its own app store and get everything uploaded. In theory, you’d have a non-Google OS with a ton of apps, virtually overnight. If a company other than Google can come up with a way to make Android better than it is now, it would be able to build a serious competitor and possibly threaten Google’s smartphone dominance. This is the biggest danger to Google’s current position: a successful, alternative Android distribution.
And a few companies are taking a swing at separating Google from Android. The most successful, high-profile alternative version of Android is Amazon’s Kindle Fire. Amazon takes AOSP, skips all the usual Google add-ons, and provides its own app store, content stores, browser, cloud storage, and e-mail. The entire country of China skips the Google part of Android, too. Most Google services are banned, so the only option there is an alternate version. In both of these cases, Google’s Android code is used, and it gets nothing for it.
It’s easy to give something away when you’re in last place with zero market share, precisely where Android started. When you’re in first place though, it’s a little harder to be so open and welcoming. Android has gone from being the thing that protects Google to being something worth protecting in its own right. Mobile is the future of the Internet, and controlling the world’s largest mobile platform has tons of benefits. At this point, it’s too difficult to stuff the open source genie back into the bottle, which begs the question: how do you control an open source project?
Google has always given itself some protection against alternative versions of Android. What many people think of as “Android” actually falls into two categories: the open parts from the Android Open Source Project, which are the foundation of Android, and the closed source parts, which are all the Google-branded apps. While Google will never go the entire way and completely close Android, the company seems to be doing everything it can to give itself leverage over the existing open source project. And the company’s main method here is to bring more and more apps under the closed source “Google” umbrella.
How does app development differ from Website Development
Many web development companies also provide app development but the 2 are fundamentally different. Good web developers are also very good with design and the art of engaging an end user through images and multimedia.
Web development is not device specific so websites need to be cross browser and cross device compatible, meaning responsive designs (that is designs that can change according to screen size).
Commonly website designers often use languages such as php, html 5 and java script, they are also familiar with common website CMS’s like wordpress, dupal and joomla.
Good premium web design and development companies such as Studio 44, provide all services in-house including SEO/SEM and social media profile management.